well, we had a tent rental company for 20 years -A Shaded Affair-weddings, festivals, special events.
(man did we ever get odd calls once in a while though....lamp shades, window blinds and ahem
escort services!) but it was a neat name we didn't want to lose, nor our website.
So when we had to close up shop and focused more on the farm (when not at regular day job now) changed a few letters for our lumber, maple syrup, honey, produce and poultry breeding to become A Shaded Acre.
In marketing, starting company names with numbers or "A" puts you at the front in advertising alpha lists.
sooo, not terribly inventive from forum standpoint, but it works.