_I_ don't like the direction the country is taking. I've tried to be clear about that, as it is the truth, and I don't much appreciate being pidgin holed as a left wing nut.
What I've tried to point out is that Americans who don't speak English are still Americans. Languages other than English being spoken are nothing new. Americans who never learned to speak, read, or write English (like my great grandfather, like many of my honey customers) are part of the American Dream, and have contributed greatly to building this country.
Again, we are talking about a multinational corporation (selling sugar water) buying expensive advertising time in the only grand cultural event where the content of the advertisements are considered part of the event. Coke paid something like 4 million dollars for the spot (just to air it). If it was NPR programming, one could ask why the government is spending money on it...but this is Coke spending their own money.
My great grandfather (if he were alive today) would express to you how deeply he loves this country...in Yiddish. He probably could communicate it to you in English and hand gestures if you didn't understand Yiddish in a way that you could understand, but to him, those words would just be sounds. Especially if one looked at his legacy (which I described in great detail...it's where I came from), would you consider his heartfelt expression in Yiddish offensive?
Perhaps the real problem is that Coke used America the Beautiful (in any language) to sell sugar water to people that don't need it...I could buy that argument easily....but on the other hand, there is little that is more American than selling sugar water to those that don't need it :)
Regarding Kathy's comments...the problem is that the _same_ document (constitution) that we now look to to justify our view that 'all men are created equal' was used by the great men (I'm not being sarcastic...the founding fathers were great by any measure) to justify owning the children of people they owned...just because they were born. The same label of 'American Values' that charges us to treat black, yellow, white, female, male with equal respect (if deserved by the individual in question) was used to hang 'strange fruit' from the trees. It is hard to see the 'ideology' of 'all men are created equal' as something concrete and self evident in our culture when newborn babies were owned for being born to owned people (let's not even get into Jefferson on this one)...to be bought, sold, beaten, tortured, killed (a last resort...a dead slave can't work, be sold, or make more slaves) by the same people that wrote (and signed) 'all men are created equal'.
In this way, the constitution is like the bible....used to justify all manner of good work and evil deeds throughout history. They are great works and have had a profound effect on advancing culture, but if 'loving thy neighbor' _can_ be a reason to force heathens (or jews) to convert, if 'all men are created equal' _can_ be used to dismiss blacks and women as unworthy of voting, owning land ,or being free, we really have to take a step back and not give anyone that thumps a bible or the constitution credit for being christian or american in nature.
If one had a lover who's first language (the one they think in) was not english, would one feel 'connected' if they forced english words of passion and desire out of their mouths for your benefit because they are loving in the US? Without getting graphic, I can't imagine true passion being expressed in this way...I would feel the passion from them when they couldn't help themselves but to express in the language of their mind.
I missed the Vietnam era (I was born in 69), but grew up with all the cultural references, tv shows, and movies. Forgive me for being a bit stereotypical here, but this is what comes to mind. I know that 'me love you long time' isn't a passionate statement...it is a shallow phonetic proposition....the same way that 'god bless america' would be for a non-native english speaker. Is that kind of pantomime of any value?