Three beekeepers I know of in my area sell honey. One, the largest, sells it at $4/lb to stores, markets, etc. (larger orders) and $5/lb. for small (personal use) orders. Another sells honey at $6/lb. And another sells his honey at $15/lb claiming it's of superior quality and purely local, no sugar water added, treatment-free bees, etc.
I don't sell (or extract) honey yet but if I do it'll be $5-6/lb and $45 for a gallon (12 lbs.; would come out to $3.75 a pound).