the people who encourage small cell need to explain clearly the entire system they use so that new beekeepers can evaluate the variables, or at least have a clear idea that small cell is part of the system and not the magic cure.
It seems to me that there are 5 that are the most visible proponents of small cell, and all of them have presented their approach quite publicly.
Dee Lusby: Wrote "The Way Back to Biological Beekeeping", available for free on beesource. A bit tough reading, but it is there and it is rather complete.
Michael Bush: http://BushFarms.com/Bees/ is about as complete a beekeeping text as exists anywhere, and it clearly outlines what he is doing.
Dennis Murrell: http://beenatural.wordpress.com/ I admit that I've been remiss and have not read all of what Dennis has at his site, so I won't claim to know the details of what is there.
Don "Fatbeeman": http://www.fatbeeman.com/ although i don't think don is completely "treatment free", he certainly has great bees with very little in the way of eo's and such. He teaches classes, has utube videos, etc
Us (Dean Stiglitz and Laurie "Ramona" Herboldsheimer): We run an extensive conference every summer for treatment free beekeeping with over 100 attendees every year, and top notch speakers from around the world, and we wrote "The Complete Idiot's Guide to Beekeeping" as a complete treatment free approach in 244 pages.
I'm not sure how much more clear or in depth we could be.
I will say that there is a pattern of people picking up the "small cell" concept, deciding it is a magic bullet that will succeed regardless of what other management practices are being used, speaking very loudly and with misplaced authority to beekeepers that have actual experience.
But this pattern is part of beekeeping, we see a similar thing with Walt Wright's "checker boarding" method. In order to prevent swarming, he suggests placing alternating frames of foundation and drawn comb ABOVE the active broodnest at the specified time. Most people seem to hear about this without getting the details right, and takes 5 frames of bees/brood and alternates them with foundation....there are never enough bees in this situation to do something like that without really stressing the bees, probably chilling some brood, and really setting them back.
This doesn't make Walt wrong or a bad guy in any way....he is very clear about what he recommends. Nonetheless, I expect hundreds or thousands of hives are subjected to this every year out of misunderstaing and misplaced authority (I've heard people recommend this to new beekeepers).