The first thing they ask me is usually "do I get stung?"
Is this a subject of greater import to the media and the casual observer than to thos of us who keep bees?
Yes it's what makes headlines.
In my opinion the day to day trials and tribulation of beekeeping takes precedent. Spring build up, raising queens/making splits, when to add supers/harvest honey, when/if to feed for winter, whether to treat(for those that treat), insulation/ventilation for winter are all issues that are more important to me than CCD. If you are unlucky enough to have it happen to you bees, it is a big deal but it is still a one time deal not a year long problem.