People are moving away from print media. It's just a fact. The Rocky Mountain News is the latest casualty of this reality. One of our local newspapers is heading down this same path. Also with broadband saturation in a few short years it won't be long before wired analog telephone service to your home, along with the paper brick that gets dropped on your front step every year will be a memory. They just won't be able to compete with Voice over IP on a countrywide scale.
I am not sure one can generalize that just because somebody has a phone book ad, they are more reputable than someone with a website. And I by no means am saying that people who use the phone book are idiots and should get with the program. What I am saying is when the option to quickly and easily search a phone database and to print out directions, hours of operation, etc. becomes more convenient than finding a phone book and then trying to figure out what category the business they are seeking is in, they will throw away the phone book.
Times are a changin...while many brick and mortar businesses are stagnant, internet sales continue to increase. More businesses than ever the next few years will transition to online only to cut overhead and increase sales. One of those fancy trinket stores in the malls, I think it's Sharper Image, closed all its stores and sells online only and its bottom line has increased. I know that's off topic, but my point is the internet is growing fast and is creating huge advantage for those who leverage it.