Ha, Ha, Ha! Good One. I see the irony.
It's like a huge billboard saying "Save Your Life - Learn How To Swim"
Then at the bottom in smaller writing, reading "Brought to you by the disabled attack victims of sharks".
Just messing with you Mick. :-D
But I must say, starting off telling everyone the importance of learning to swim (which I agree with) followed up by stories and shark attack stats, and highlighted by full blown color pictures, is a bit amusing.
What's next "Learn how to ski - brought to you by the Sony Bono foundation" :-D