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Author Topic: Need honest opinions on new label  (Read 5772 times)
Greg Peck
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« on: July 09, 2008, 07:45:33 AM »

Myself and my wife are trying to design a new label for our honey. Take a look at them please and give an honest opinion of what you think. Is one good enough or should we go back to the drawing board or do you have suggestions on how to improve one of them?







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« Reply #1 on: July 09, 2008, 08:11:58 AM »

My Opinion which don't mean much;

You state Locust is that the only source ?

Now the word "PURE" why is this word necessary ? Do you sell "Unpure" or a mixture of some sort also ? Yeah I know "Pure" is on everything !

You are showing " Local, Unfilterd, and Natural " I think that say's it all !

I like the second one best.

Don't pay any attention to this !

Bee-Bop
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« Reply #2 on: July 09, 2008, 08:24:16 AM »

the image is not loading for me.

ah...now it is. I think you need to put the weight in metric as well as what you have. i also think you need to include contact info including your phone number.
i think the color in the first one is too faded looking.
either of the other 2 look good.
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« Reply #3 on: July 09, 2008, 08:51:03 AM »

I like the bottom one
 the bees look a little fuzzy on my screen it could be me.  Make sure your image is as sharp as your text.
I think the weight must be printed in metric and standard. There are label printing rules somewhere. I don't label mine so I don't know much.
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« Reply #4 on: July 09, 2008, 08:59:00 AM »

National Honey Board label requirements here:

http://www.honey.com/honeyindustry/resources/labeling_article.asp

I like the second: clear type, uncluttered.

Questions:

How do you know the honey is primarily locust?

Is it really unfiltered? Would 'raw' be a better descriptor?

Bees look a bit out of focus on the computer screen.

Tried to 'map' Nth 6th St - no luck until I changed it to N 6th St

Good job!
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« Reply #5 on: July 09, 2008, 09:49:46 AM »

Myself and my wife are trying to design a new label for our honey. Take a look at them please and give an honest opinion of what you think. Is one good enough or should we go back to the drawing board or do you have suggestions on how to improve one of them?










Greg, I think you have more work to do on these but I would draw off of the third one, I like the script, your honey has to be filtered in some way really or are you doing just crush and strain straight into a container, sans any kind of filter of any type?

I would suggest on your label including words like "raw" but would stay away from words where you can't prove or disprove your message. As others stated its very difficult to control exactly where your bees will forage unless they're on some huge nectar source and that's the only nectar around for miles and miles.

I use the words raw and multi-floral on my labels with my phone number and what state my honey was produced.

Thanks for posting, I look forward to seeing what else y'all come up with.

Good luck!!


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« Reply #6 on: July 09, 2008, 09:57:58 AM »

maybe the word Locust you might elaborate on that. I am sure you will be bombarded with questions of " did Locust make this honey" or some other crazy thing most people may not know locust trees produce honey, or bees from locust trees rather produce honey. Anyway just a thought Good Luck

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« Reply #7 on: July 09, 2008, 10:01:14 AM »

Greg, I like the 2nd best, uncluttered & direct.  I would put your website & business phone & town instead of your whole address. Being a scardy cat & so many weird people I don't want my address broadcasted for all to see, you just don't know bout people.all it takes is 1. Your website can have any additional information, as to which types, & you can stick a sticker that says what the primary flow is. Also would use pure,raw, natural instead of unfiltered, don't you have to filter @ least 1x to get the bee parts out???  That's just me though!  Jody
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« Reply #8 on: July 09, 2008, 10:02:48 AM »

You will find your labels will change with time. Take the above suggestions, print thsi years out and next year you will make additional changes. I am on 3rd generation this year. You'll learn as people ask questions.
 When locust is in bloom near me, blackberrries, late apples are also in bloom. Tough competition. I tell customers something like JP-Its mutifloral, "comprised of locust, fruit treees and other native floral sources."
I also refer to my honey as "lightly filtered" . I explain I send it through a spaghetti strainer only. Leaving all those pollen particles and micronutrients behind. "What mother nature gives, you receive and nothing else."
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« Reply #9 on: July 09, 2008, 10:19:17 AM »

i don't specify on my honey...if people ask its wildflower honey.
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« Reply #10 on: July 09, 2008, 10:23:03 AM »

In reference to labeling rules, most of them only apply if the produce is being commercially sold: weights, warnings and UPC data, etc.  If you are selling this on your own, then you should only need the basic information on the lable.

I would put just the weight in ounces, just because people like to see what they are getting.  As far as the word "unfiltered", you could always say "strained".  I do like the working "local" and "natural".

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« Reply #11 on: July 09, 2008, 12:03:55 PM »

I received this from the Virginia Department of Agriculture about a week ago after I made inquiry concerning this very subject...

"There are no regulations on the sale of your honey other than the label on the jar.  Your label should have your apiary name with no claims as to the type of honey and should contain the ounces or quantity of honey in the container.  Your address or phone number would be helpful for customers to contact you for resupply but is not required."

Notice the use of the word "should."  Again, this pertains to the state of VA. 
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« Reply #12 on: July 09, 2008, 12:32:24 PM »

I like the third one. If I ever get any honey I was going to put "Raw" on the label that way people know it has not been heated and nothing added.
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« Reply #13 on: July 09, 2008, 03:10:29 PM »

I like the third one, but agree with eri's post that you ought to follow the guidelines of the National Honey Board. 

In Georgia they say that you can't claim "Locust" or any other type of honey on the label unless you have gotten a palynologist to evaluate your honey and tell you that it is primarily locust.  I believe that you can say "Natural" or "All Natural" but unfiltered is iffy unless you are stuffing comb and all into the jar and not filtering any part of it. 

Linda T in Atlanta
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« Reply #14 on: July 09, 2008, 03:44:05 PM »

i like the 3rd one.  i'd replace "locust" with "raw".  raw is what people understand and care about.  that, and that the source is local.  and...take the th off Nth.  N is the understood designation for north when referencing a street.

looks good.  how much did you end up with this  year?? 
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« Reply #15 on: July 09, 2008, 04:07:07 PM »

Your third one is the best because all your labels have going for them are the font. You need to add a colored boarder and background. Something that goes with the red text but doesn't get lots in whatever color your honey is.

I hate the word locust. Remove it or replace it with a small pic of whatever a locus flower looks like. Put it off to the side. make it say locus honey or or locus bloom. Something needs to be done with it.

Greg's Bees, I'm guessing this is your name but it doesn't grab me. I'd say change the name.
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« Reply #16 on: July 09, 2008, 04:12:23 PM »

Thanks everyone for your opinion! I did not expect this much input!

I made two revisions based on some of the input. Let me know what you think. I will be messing with them later tonight I am sure.

I took 160 pounds of honey and 45 pieces of cut comb off of 3 hives. There is already probably another 100 pounds waiting to be completely capped and hopefully more to come before the next harvest.

I claim that the very light honey I harvested this year is Locust Blossom because the hives it came from are located in the woods and there is a lot of locust around there that was blooming. I have 1 hive that I harvested a little darker honey from located in the city which is probably more wild flower/clover.

I am printing these by the page so I will be changing the source as needed.

Thanks again



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« Reply #17 on: July 09, 2008, 04:16:14 PM »

Hey Greg ~

I like the third one too.  I like the fonts you used.

I'm working on a label too & I found this site where you can use a label with all the nutritional data on it.  You can configure the serving amount (1 Tbls or 1 cup, etc) & the label will change & accurately calculate all the nutritional data per serving.  The label shows up as a jpeg so all you have to do is cut & paste ~  You might like this for the back side of your packaging.

The site is :  nutritiondata.com

You have to register as a user but it's free.

FG
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« Reply #18 on: July 09, 2008, 04:26:49 PM »

Thanks Ants I think the label did need a border or background also. I put one on quick and it makes it look better I think. I was thinking about taking a photo of some fresh drawn comb and using it as a background. I can not come up with a catchy name to save my life. So I went with Greg's Bees. I will probably change it if I come up with something else.

Do I need to get rid of the bee pics on the label?

Thanks FG I will check it out.

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« Reply #19 on: July 09, 2008, 04:39:06 PM »

Of your second group my kids liked the bottom one and the third one of your first set.  They like the fact that pure is, as they say,  "...part of the title." and they like the bees, they just need to be clearer.

     We saw Yankee Doodle Dandy, with James Cagney last Friday and they came up with either Peck's Bees or Peck's Bad Bees.  I told them they may want to rethink the Bad part. Wink  Personally I liked it.


OOOPs.  Forgot one said she liked Greg's Honeybees.

    The boss just weighed in with liking the middle one and the last one you did with the red border.  She had a hard time deciding and would still like the last two shown with borders.

    We are not marketers, so take our input with a grain of salt.
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« Reply #20 on: July 09, 2008, 06:24:22 PM »

i like the one with the red border also.  i would remove the word "pure".  what does that mean?  it really probably isn't if it's raw and unfiltered.  it has bee bits and pollen in it.  not that i'd put that on the label smiley
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« Reply #21 on: July 09, 2008, 06:28:22 PM »

I like all three.  You may concider taking the picture of the bees off the label.  Some people are blissfully unaware that insects make honey.
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« Reply #22 on: July 09, 2008, 06:46:49 PM »

I like the last one, but would lose the word "pure".  "Local, Raw, All Natural" covers it well enough, more than that it seems wordy.  I wouldn't bother with "primary source"  If you know how the different varietals taste and it fits, label it as such.  Not Locust Blossom, just Locust.  If it's unidentifiable or a hodgepodge call it wildflower.  I'd find another image to place between those bees: flower, comb, skep and beekeeper,  a smiling Greg (ok maybe not a good idea), whatever.  Or put the varietal name there but in a yellow circle.  Just something with color.  Those bees are pointing the buyers attention right between them, take advantage of that focal point with something more vibrant than a dull "primary source locust blossom".  Remember, red and yellow are probably the best colors for food labels.

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« Reply #23 on: July 09, 2008, 08:00:06 PM »

My wife got home from work and put this one together. I think the darker boarder makes it look it is higher quality, like black label stuff. I have mixed thoughts on the "raw and pure" wording. When I see raw I think that I have to do something to it before I can eat it. I know this is not true with honey but are there some people out there who might think they have to cook it or something? The pure part I feel means nothing added. It technically is not pure so I dont know. Seems like all labels say pure honey on them.

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« Reply #24 on: July 09, 2008, 09:45:44 PM »

My wife got home from work and put this one together. I think the darker boarder makes it look it is higher quality, like black label stuff. I have mixed thoughts on the "raw and pure" wording. When I see raw I think that I have to do something to it before I can eat it. I know this is not true with honey but are there some people out there who might think they have to cook it or something? The pure part I feel means nothing added. It technically is not pure so I dont know. Seems like all labels say pure honey on them.




I think this label is the best. It is pure honey, you didn't dilute it with anything. It also looks the most professional.

Professional looking is the way to go. If your labels look like they were designed and printed by an amateur, you might have trouble getting the premium price you deserve for your premium product.

I went with pre-printed labels customized with my personal information, added nutrition labels, botulism warning labels, and a seal sticker, and received constant comments about how professional it looked. I also bought some 8 oz hex jars, added a hang tag with recipes, and sold them as "gift jars" for $4.50 each. They were my biggest seller, and my most profitable, by far. It's all in the appearance of quality.
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« Reply #25 on: July 09, 2008, 10:37:37 PM »

My wife got home from work and put this one together. I think the darker boarder makes it look it is higher quality, like black label stuff. I have mixed thoughts on the "raw and pure" wording. When I see raw I think that I have to do something to it before I can eat it. I know this is not true with honey but are there some people out there who might think they have to cook it or something? The pure part I feel means nothing added. It technically is not pure so I dont know. Seems like all labels say pure honey on them.




Looks good.  I like the blue over the red.  I would make 2 changes:  1. Raw Honey as the main name and  2. natural and unrefined as your descriptor.

Also if using a back label for nutrisional information you might consider including, "...lightly filtered, may contain pollen and small bee parts.  Harvested at the end of primary souce blooming period in areas of high crop density."  For real organic food fans that means alot.  The Unrefined denotes lack of commercial processing like pasturization or excessive filtering. The note on when harvested qualifies the type of honey and will gives the reason for the primary source notation if ever called on it.  It's a legal thing but....

Make another label that lays the other way, horizontal instead of vertical for short stubby jars.

The Primary Source idea is good and can be used for many types of crops, especially if pollination was involved.  Here in Washington State some  Washington beekeepers denote Apple, Alfalfa, clover, blackberry, Fireweed. etc. in the nectar source was extremely high from those sources.
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« Reply #26 on: July 09, 2008, 10:51:10 PM »

My wife got home from work and put this one together. I think the darker boarder makes it look it is higher quality, like black label stuff. I have mixed thoughts on the "raw and pure" wording. When I see raw I think that I have to do something to it before I can eat it. I know this is not true with honey but are there some people out there who might think they have to cook it or something? The pure part I feel means nothing added. It technically is not pure so I dont know. Seems like all labels say pure honey on them.




Looks good.  I like the blue over the red.  I would make 2 changes:  1. Raw Honey as the main name and  2. natural and unrefined as your descriptor.

Also if using a back label for nutrisional information you might consider including, "...lightly filtered, may contain pollen and small bee parts.  Harvested at the end of primary souce blooming period in areas of high crop density."  For real organic food fans that means alot.  The Unrefined denotes lack of commercial processing like pasturization or excessive filtering. The note on when harvested qualifies the type of honey and will gives the reason for the primary source notation if ever called on it.  It's a legal thing but....

Make another label that lays the other way, horizontal instead of vertical for short stubby jars.

The Primary Source idea is good and can be used for many types of crops, especially if pollination was involved.  Here in Washington State some  Washington beekeepers denote Apple, Alfalfa, clover, blackberry, Fireweed. etc. in the nectar source was extremely high from those sources.


This one is shaping up quite nicely!!


...JP
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« Reply #27 on: July 09, 2008, 11:03:08 PM »

Like this last one a lot!!!!!
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« Reply #28 on: July 10, 2008, 12:25:48 AM »

Anyway, that label of yours went through quite a metamorphosis and looked great!  Wishing you much success
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« Reply #29 on: July 10, 2008, 02:00:59 AM »

Like the last one.
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« Reply #30 on: July 10, 2008, 02:43:09 AM »

At first I was going to say the red--it really catches your eye.  I like the last one better with the blue boarder and gold honeycomb---very elegant.

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« Reply #31 on: July 10, 2008, 04:24:48 AM »

Ok, just now reading this whole thread... I am one of those people that had no idea what locust was.  I have to say, the first few labels really disgusted me, with the locust and the unfiltered (I do like my honey to be bee parts free).  Glad you kept going, the last one is definately a winner.
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« Reply #32 on: July 10, 2008, 07:33:34 AM »

Greg -- nice work. I like the last one, too.

Utahbeekeeper -- I would not buy your honey because of the label. Pediatrician is misspelled and the recommendation from doctors and the CDC is to not feed honey to children under 12 months. -- Mom
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« Reply #33 on: July 10, 2008, 09:08:25 AM »

Eri   thanks for the heads up on spelling.  I can still fix that.  I do appreciate it.  The label stock is due today.  The 15 months is my choice for extra padding on the recommendation
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« Reply #34 on: July 10, 2008, 11:58:25 AM »

That new one you just posted there is perfect!
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« Reply #35 on: July 10, 2008, 02:00:35 PM »

Thanks everyone. I will be printing some up tomorrow and will put some photos up of the honey with the labels on them.

Thanks again Beemaster forum members are great Smiley
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« Reply #36 on: July 10, 2008, 06:07:07 PM »

 I thought the second one was good but your new one looks really good!
 Heres my label, but it was store bought...you can probably find this label eveywhere!( But not the honey!) Smiley


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« Reply #37 on: July 10, 2008, 08:42:40 PM »

I went tonight to print some labels up but found that it is being a big pain to get them to print with the border right on the edge of the label. The program I am using, TechnoRiver, is being a pain about getting things lined up. I am going to mess around with it more but was wondering if anyone had any suggestions for other label programs that I could try.
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www.gregsbees.com www.secondfast.com/gregsworkshop/ www.secondfast.com/bees
SgtMaj
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« Reply #38 on: July 10, 2008, 08:47:38 PM »

Greg, make the border bigger so it extends across the edge of the label... tends to work a lot better that way.

PS - I'm curious, how big an operation are you guys running (how many hives?)
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johnnybigfish
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« Reply #39 on: July 10, 2008, 08:58:03 PM »

 Greg,
Thats why i ended up buying my labels....It was a lot of trouble for me to try and get things right to print labels..I couldnt get anything right angry

your friend,
john
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qa33010
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« Reply #40 on: July 11, 2008, 02:39:30 AM »

   Everyone here is in bed so I'll say the last one is definitely the best.  Like goldust-twins stated, it does seem more elegant.  Hey, you may even be able to go 'designer' if you get the packaging right.  Okay the last was not serious.  But it really has come along fine.
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Everyone said it couldn't be done. But he with a chuckle replied, "I won't be one to say it is so, until I give it a try."  So he buckled right in with a trace of a grin.  If he had a worry he hid it and he started to sing as he tackled that thing that couldn't be done, and he did it.  (unknown)
budhanes
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« Reply #41 on: July 11, 2008, 08:04:43 AM »

I liked the wifes label the best. The honeycomb background is what did it for this label.
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utahbeekeeper
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« Reply #42 on: July 11, 2008, 09:12:05 PM »

Greg . . . towards the end of 2007 we went to market with our line of soaps, lip balms, bath salts and such and I could not afford custom labels for each product, fragrance etc.  I tried templates in Word and Word Perfect with marginal results.  Finally I tried the free Avery program that came with some filing labels we needed and with a little tweaking of the margins we are getting perfect labels now.  The Avery program allows you to import a complete label designed in Photoshop, then adjust the size to get it placed within the specific label stock.  To "proof" the set up, I print a full sheet of labels in draft on a plain sheet of paper, then hold it up to the light on top of a sheet of labels to check placement top to bottom.  Also, I have found that with some sheets of ovals and circles from Labels Online ( a HUGE selection of sizes and colors) that it matters which end is started through the printer.  This was very frustrating for a while.  Seems the outside top and bottom waste area was slightly different.  Now I take a sharpie and mark up one end of a 100 sheet stack when I receive them, and that colored end is always oriented OUT of the printer.

Their moisture resistant stock really is . . . no smudges but it is only in white.  When I want a kraft or other color, I take the minute or two to spray coat the printed sheet.  You can wipe honey off of it with a moist towel and it will not smear.  It has taken some time, but the whole design and printing process is easy now . . . save bee for a spelling correction from time to tyme.  I have saved hundreds of dollars, and can change fonts, colors etc as my wife wishes.  Until we have need for hundreds of a particular label, this method is working very well.

Don't give up, and may the force bee with you!
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Pleasant words are like an honeycomb, sweet to the soul and health to the bones.  Prov 16:24
annette
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« Reply #43 on: July 12, 2008, 12:31:58 PM »

Interesting. The waterproofing has been my biggest problem. What is that spray coat you spray onto the finished labels??
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BearCreekBees
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« Reply #44 on: July 12, 2008, 02:16:21 PM »

Greg- I definitely like the last one the best. The only thing I would change is instead of listing Natural- Local- Pure (or however you wrote it), I would say "All-natural, pure local honey". Then maybe add Raw and Unheated.

FYI- filtering and straining are two different processes. Filtering involves the use of a filter which the honey has to be heated and then pumped through. It is filtering that purists object to, mainly because of the need to heat the honey first, which can result in changes in flavor, enzymes, and color. Filtering also removes a lot more of the pollen, and some people want the pollen in their honey.

If you strain your honey without heating it you can still legally refer to it as unfiltered.

Good luck!
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utahbeekeeper
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« Reply #45 on: July 12, 2008, 03:09:54 PM »

Greg, sorry for highjacking your thread further but I'll address Annette and her question here.  I went to local craft store . . . . ummmm  my wife told me about the place you see, I don't go there usually.  Any way, purchased KRYLON  Acrylic Crystal Clear.  Was $3.99 last fall before everything went outta sight.  I spray the label sheets "North South"  then "East West" and let dry for 30 minutes.  It does stand up to a damp wipe.
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Pleasant words are like an honeycomb, sweet to the soul and health to the bones.  Prov 16:24
annette
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« Reply #46 on: July 12, 2008, 10:29:11 PM »

Greg, sorry for highjacking your thread further but I'll address Annette and her question here.  I went to local craft store . . . . ummmm  my wife told me about the place you see, I don't go there usually.  Any way, purchased KRYLON  Acrylic Crystal Clear.  Was $3.99 last fall before everything went outta sight.  I spray the label sheets "North South"  then "East West" and let dry for 30 minutes.  It does stand up to a damp wipe.

If this really works it will be the answer to my prays.  Thanks for the info.
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Greg Peck
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« Reply #47 on: July 13, 2008, 12:46:55 AM »

Well after messing with the program for literally over 6 hours last night I finally got everything set just to find out that my printer was pulling the paper in at an angle. So the first few labels would print ok but the rest would be off.

Today I went into work and used the printer there after another few hours of messing around to get things set for that printer I finally got some labels printed. The borders still do not look perfect but it is going to have to do for now because I dont have time for this  angry

Thank you everyone who helped me with this design. I am still working on it so some of the suggestions that came in may still be used and were defiantly appreciated.


Click to enlarge!


Here are the new bottles I am using this year.

Click to enlarge!


Difference in color between Locust and Clover

Click to enlarge!


Difference in color between Locust and Wildflower from last year

Click to enlarge!


Every thing I am selling this year.

Click to enlarge!
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"Your fire arms are useless against them" - Chris Farley in Tommy Boy
Semper Fi
www.gregsbees.com www.secondfast.com/gregsworkshop/ www.secondfast.com/bees
annette
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« Reply #48 on: July 13, 2008, 09:54:09 PM »

Just beautiful label, so professional looking!!!
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