why limit your self to just the USA and Hobbyist ?
We're not limiting this to the USA at all. Those were just the numbers that were verifiable. I'm still looking for numbers from other countries.
Commercial companies already have tracking solutions for their hives and hobbyists really don't have much to choose from, that's why we're starting with the hobbyist. They also out-number the big companies 8-1. Creating software capable of meeting commercial expectation was drive up the cost exponentially and would really be defeating the purpose for the smaller guys.
I'd really like to hear more of your thoughts steveouk, sounds like you might have some insight into why we're trying to accomplish.