Wal-Mart's own brand of wine
Some Wal-Mart customers soon will be able to sample a new discount item:
Wal-Mart's own brand of wine. The world's largest retail chain is teaming up
with E&J Gallo Winery of Modesto, California, to produce the spirits at an
affordable price, in the $2 - $5 range.
While wine connoisseurs may not be inclined to throw a bottle of Wal-Mart
brand wine into their shopping carts, there is a market for cheap wine, said Kathy Micken, professor of marketing at Roger Williams University in
Bristol, R.I. She said: "The right name is important."
So, here we go: The top 12 suggested names for Wal-Mart Wine:
12. Chateau Traileur Parc
11. White Trashfindel
10. Big Red Gulp
9. Grape Expectations
8. Domaine Wal-Mart "Merde du Pays"
6. Chef Boyardeaux
5. Peanut Noir
4. Chateau des Moines
3. I Can't Believe It's Not Vinegar!
2. World Championship Riesling
And the number 1 name for Wal-Mart Wine...
1. Nasti Spumante