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Author Topic: Wal-Mart's own brand of wine  (Read 1637 times)

Offline BigRog

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Wal-Mart's own brand of wine
« on: September 15, 2004, 05:05:15 AM »
Wal-Mart's own brand of wine
Some Wal-Mart customers soon will be able to sample a new discount item:

Wal-Mart's own brand of wine. The world's largest retail chain is teaming up
with E&J Gallo Winery of Modesto, California, to produce the spirits at an
affordable price, in the $2 - $5 range.

While wine connoisseurs may not be inclined to throw a bottle of Wal-Mart
brand wine into their shopping carts, there is a market for cheap wine, said Kathy Micken, professor of marketing at Roger Williams University in
Bristol, R.I. She said: "The right name is important."

So, here we go: The top 12 suggested names for Wal-Mart Wine:

12. Chateau Traileur Parc

11. White Trashfindel

10. Big Red Gulp

9. Grape Expectations

8. Domaine Wal-Mart "Merde du Pays"

7. NASCARbernet

6. Chef Boyardeaux

5. Peanut Noir

4. Chateau des Moines

3. I Can't Believe It's Not Vinegar!

2. World Championship Riesling

And the number 1 name for Wal-Mart Wine...

1. Nasti Spumante
"Lurch my good man,…what did you mean when you said just now that 'You've got better things to do than run my petty little errands'…….?"

 

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