One season, about a half a dozen years ago now, I sold honey in 1/2 pint, pint and quart containers through my website. It was a bumper year and I wanted to see how well the BEEMASTER'S OWN SELECT HONEY BLEND HONEY would sell. I spent three weeks going to the post office nearly every day with mostly purchases of 1/2 pints which I was getting a whopping $6.95 for, pint $11.95 and quart $20.95 - I even had 1 ounce sample jars for grouping a collection of different flavor assortment packs, but never used those, I only had a previous seasons late Fall and Summer flow, which are very different but still only two flavors. I know all really great prices, but I had a marketable name, with a good website following even before the forum was started.
The shipping was the killer of course, people didn't mind paying extra for the Beemaster name, but they cringed at shipping costs, which really drove up cost. It really was a great income but I ran out so fast.
I always had a dream of a Beemaster Member's Select or Premium Blend - make a business using the resources of the membership to help sell their products and offer a great choice of flavors to the customers.
Then the idea to be commercial free came to mind, being different and NOT having anyone dictate how the site is ran or how it looks really set into my mind and I never looked back.
Although honestly, with someone who is good at logistics and reliable membership able to ship quanties when needed, we could really have a very competitive supplier of honey with that local marketplace feel.