5.00 a lb, bears are 4.50. I only had 75lbs last year so it didn't matter much, gave a lot away to family and freinds, they came back begging for more. This year is for selling. In no way do I beleive in cutting the price so bad that you sell more than the next guy. Prices should be even across the board, like said above, its a premium honey, pure right from the extracter. That in itslef should get a slightly higer price. Sellin it for a buck a pound. Pfffft.